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從多角度認識設計
Understanding Design from Different Perspectives

香港特別行政區政府教育局出版的書冊,給視覺藝術科教師作為本地學校的視覺藝術科學與教材料,由陳曉茵撰寫和設計。
A booklet published by the Education Bureau, The Government of the Hong Kong Special Administration Region, distributed to visual arts teacher as a visual arts learning and teaching material for local schools, written and designed by H Y Chan.
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關於作者 About the Author
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陳曉茵 H Y Chan
陳氏對設計的好奇心是在90年代由已故美術老師畢子融啓發,隨後畢業於香港理工大學設計學院和香港城市大學創意媒體學院,她的設計歷程由本地到國際品牌,涵蓋時裝、配飾和視覺營銷等,足跡遍及中國內地和歐美。加上曾於新聞集團工作的經驗,陳氏在2014年共同創辦了一家顧問公司,提供設計、商業策劃、活動推廣、內地和海外設計文創考察團等服務。

自2010年起,她在香港浸會大學持續教育學院任教,並協助該學院起草商業設計(珠寶和視覺營銷設計)高級文憑的課程。此外,她統籌了由香港賽馬會慈善信託基金和香港藝術發展局資助的香港賽馬會策展工作計劃;協調香港藝術展(即現今的巴塞爾藝術展香港展)的導覽工作等。

為促進創意產業和教育發展,陳氏在2016年成立創意教育協會(ACE),向各界提供多元合作方案,多年來協助香港特區政府和其他機構推廣香港設計。為配合國家文化創意產業發展戰略,ACE創意教育協會持續組織香港和澳門地區的設計師參與「國博文創體驗營」¹ 項目以及其他青年文化創意項目。

¹ 中國國家博物館(國博)位於中國北京天安門廣場的東側,藏品數量140餘萬件,是中華文物收藏量最豐富的博物館之一。國博(北京)文化產業發展有限公司作為中國國家博物館館屬企業,代表國博深耕「國博衍藝」 品牌,通過對館藏文物資源進行文創開發與推廣,讓文物活起來、走出去。
關於“國博衍藝”的更多資料,請瀏覽:
國博衍藝
Chan's curiosity about design was sparked in the 1990s by the late art teacher Aser But, subsequently graduated from the School of Design of the Hong Kong Polytechnic University and the School of Creative Media of the City University of Hong Kong, her design journey has taken her from local to international brands in fashion, accessories and visual merchandising etc., across the Mainland China, Europe and the US. Coupled with her experience working for news corporation, Chan co-founded a consultancy in 2014 providing services in design, business planning, event promotion, along with Mainland and overseas design, cultural and creative tours.

Since 2010, she has taught at the School of Continuing Education of the Hong Kong Baptist University and assisted in drafting the Higher Diploma in Commercial Design (Jewellery and Visual Merchandising Design) curriculum for the School. In her other role, Chan coordinated the Hong Kong Jockey Club Curatorial Training Programme funded by the Hong Kong Jockey Club Charities Trust and the Hong Kong Arts Development Council; oversaw the guided tours for the Art HK (now Art Basel Hong Kong), etc.

To foster the growth of creative industry and education, Chan established the Association for Creative Education (ACE) in 2016 to provide diversified collaborative programmes for different sectors. Over the years, the ACE has assisted the HKSAR Government and other organisations in promoting Hong Kong design. In line with the national strategy for the development of cultural and creative industries, ACE continually mobilises designers from Hong Kong and Macao regions to participate in the "NMC Cultural and Creative Workshop" project, as well as cultural and creative programmes for the youth.

¹ The National Museum of China (NMC) flanks the eastern side of Tiananmen Square in Beijing, China, and has a collection of over 1.4 million items, making it one of the museums with the largest collections of Chinese cultural relics.
As an enterprise owned by the NMC, NMC (Beijing) Cultural and Creative Industries Development Co., Ltd. has been working on behalf of the NMC to develop and promote cultural and creative works from its collection as the “NMC Art Workshop” brand to bring artefacts to life and reach out to the public.
For more information about the "NMC Art Workshop" with ACE, please visit:
NMC Art Workshop

過往作品 Previous Works
特濃咖啡杯碟套裝 Espresso Cup & Saucer Set
中式「仿清綠/粉紅地纏枝蓮花紋」圖案托碟、鍍金杯子
Saucer in Chinese pattern of “imitation of Qing Dynasty style of intertwined lotus with a green / pink background” ,  gold gilded cup

國博衍藝 NMC Art Workshop
服飾 Apparel / 手提袋 Tote Bag

領賢慈善基金 First Initiative Foundation - TICK TOCK, TICK TOCK Exhibition
內容撰寫 Content Writing (雙語 Bilingual)

Top Crew
品牌設計 Brand Design / 視覺營銷 Visual Merchandising

Way UP  /  Pearl Bubble
首飾 Jewellery

周大福 Chow Tai Fook
活動諮詢及管理/主視覺設計/視頻製作 Event Consultation & Management / Key Visual Design / Video Production

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  • Home / Events
  • EDB Book
    • Fashion Design
    • Graphic Design
    • Product Design
    • Interior Design
    • Jewellery Design
    • Style of Design
    • Acknowledgements
    • Author
  • NMC Art Workshop
  • About